About this site

I'm Gareth. I write songs as CLEM or Clemster.

Day job is data and systems for a corporate. The songs get written in the hour or two between my daughter going to sleep and me going to sleep, which is most of what you need to know about the production schedule.

The catalogue is approaching fifty tracks now - UK electropop, dark pop, festival EDM, ballads, party anthems, one country-pop song I'm still slightly embarrassed about. They tend to share a method: sound like one thing, mean something else. A festival drop about obsession. A party anthem about dissociation. A recent one about walking out of an IKEA, which is not about walking out of an IKEA.

The whole project really started after a sabbatical in summer 2025, when I started playing properly with AI music tools and realised the interesting question wasn't can the machine make audio (yes, obviously) but what actually makes a pop song work. There's more formula in there than I'd realised. Most of what I write here is going to be about that — the craft, the analysis, what holds up under pressure and what doesn't.

Released tracks are on streaming and YouTube. Unreleased ones go up on YouTube first.

On AI

Claude is my main thinking partner for concept work and lyric interrogation - somewhere between an assistant and a mentor. Suno turns the finished lyrics into audio. The ideas, the angles, what each song is actually about, that's mine. Most of the posts here will be about what that division of labour really looks like in practice.

Contact

Through the contact page.